HINT WATER
The Brief:
Hint water approached me to create some punchy, out-of-the-box video content for social. The main points of the brief were to set Hint apart as a healthy alternative to sugary drinks and to create brand affinity for superfans who were adamant about their favorite flavor.
The Creative:
Due to Hint’s quirky, bright, and colorful brand world, we suggested a motion graphics solution utilizing a hand-illustrated line-drawing look & feel that incorporated the packaging artwork. Our goal was to create off-the-wall vignettes with Hint bottles personified as the heroes of the various scenes. The result was a series of fun animated videos that resonated spectacularly with fans on social media.